Sephora is a visionary beauty-retail concept founded in France in 1969 and acquired by Paris-based LVMH Moët Hennessy Louis Vuitton, the world's leading luxury products group, in 1997.

Sephora's unique, open-sell environment features over 200 classic and emerging brands across a broad range of product categories including skincare, color, fragrance, bath & body, smilecare, and haircare, in addition to Sephora's own private label.

To build the most knowledgeable and professional team of product consultants in the beauty industry, Sephora developed "Science of Sephora." This program ensures that our team is skilled to identify skin types, have a knowledge of skin physiology, the history of makeup, application techniques, the science of creating fragrances, and most importantly, how to interact with Sephora's diverse clientele. To further enhance the education program, Sephora opened the doors to an expanded training facility – Sephora University – in San Francisco in October 2007.

Sephora's highly trained beauty experts are available to assist clients wherever they shop - in stores, online, or via 1-877-SEPHORA.

Stores - As of December 31st, 2009, Sephora's global network consisted of 986 stores in 23 countries, with an expanding base of over 250 stores across North America. Sephora opened its first U.S. store in New York in 1998, its first Canadian store in Toronto in 2004, and its first Sephora inside JCPenney in 2006.

Sephora.com - Launched in the U.S. in 1999 and Canada in 2003, the foremost beauty site on the Internet is also Sephora's largest North American store in terms of sales and selection of products and brands.

1-877-SEPHORA/Catalogs - Issued several times a year, Sephora's catalogs offer beauty tips and trends and showcase a variety of brands and products.

Sephora inside JCPenney - JCPenney began opening Sephora inside JCPenney stores in October 2006. That original launch has turned into a phenomenon. Today, there are Sephora locations in 143 JCPenney stores across the country. These stores are smaller than a normal store with approximately 1,500 square feet but they are located in the center of the store and feature the signature Sephora look and beauty offering.

Beauty Insider - In 2007, Sephora launched a client loyalty program as a way of thanking clients with special products, exclusive information, and an all-access pass to personalized beauty. The Beauty Insider program is available in Sephora stores nationwide and at www.sephora.com

Sephora's executive team includes:

• David Suliteanu, President and CEO
• Margarita Arriagada, Senior Vice President of Merchandising
• Julie Bornstein, Senior Vice President of Sephora Direct
• Mary Herald, Executive Vice President of Retail Operations
• Satish Malhotra, Senior Vice President of Sephora inside JCPenney and Sephora Operations
• Patrick Murray, Senior Vice President and CFO
• Osh O'Crowley, Senior Vice President of IT
• Pauline Roothman, Senior Vice President of Human Resources
• Sharon Rothstein, Senior Vice President of Marketing
• Gayle Sherman, Senior Vice President of Property Development
• Celia Wing, Senior Vice President of Real Estate

Sephora has consistently achieved outstanding year-over-year sales growth since its launch.

Sephora's North American headquarters is located in San Francisco, with corporate offices in New York and Montreal.

Sephora Contact:
Jessica Baring Stacey, VP of Public Relations & Store Marketing (212) 931-1308 or jessica.stacey@sephora.com
Blakeley Vaughn, Public Relations & Artistry Manager (212) 931-1309 or blakeley.vaughn@sephora.com

Public Relations Agencies (US):
BOLD Public Relations
Andrea Leonarz, Managing Director (646) 214-5727 or andrea@boldpublicrelations.com
Lindsay Tansky, Account Executive (646) 214-5272 or lindsay@boldpublicrelations.com

DeVries Public Relations
Lauren Miller, Account Supervisor (212) 891-0478 or lmiller@devries-pr.com
Jacqueline Mauchet, Account Executive (646) 253-0207 or jmauchet@devries-pr.com

Public Relations Agencies (Canada):
ZAK Communications, Inc.
Laurie Zakreski, President (514) 448-2606 or laurie@zakcom.ca
Lindsey Haywood, PR Manager (514) 448-2606 or lindsey@zakcom.ca

Business/Trade Press Contact:
Kekst and Company
Molly Morse, (212) 521-4826 or molly-morse@kekst.com
Victoria Weld, (212) 521-4849 or victoria-weld@kekst.com

Potential Sephora Vendors Contact:
If you are interested in submitting new brands or products for review, please forward materials via email to: npsubmit@sephora.com or mail them to:

Merchandising Submissions
525 Market Street, 32nd Floor
San Francisco, CA 94105

Please include your contact information, any press (if available), retail and wholesale price lists, current and future distribution strategies, and product samples submitted in their approved retail product packaging. Once your items have been received by the Merchandising Submissions Department, you will be sent a confirmation email. We welcome your interest in working with us as we build innovative, worldwide retail concepts.